Wise Owl Films today announced its first Channel 4 commission, Second-Hand For 50 Grand, following the staff and customers of one of Britain’s leading companies in pre-owned luxury.
The 1x60 minute documentary goes behind the scenes at Xupes exploring how second-hand chic is the latest growing trend in the luxury goods industry – from Chanel handbags to rare Rolex watches.
Run by 33-year-old CEO Joe McKenzie, Xupes is a 35-strong team based at the company HQ in Hertfordshire. The documentary follows Joe and his dedicated team as they buy, sell, fix and find the rarest pieces of luxury items on the planet – for clients each with their own special personal reasons for owning, or wanting to own them.
Joe bought his first watch for £500, sold it for £1000 and was hooked. Today the business deals in watches, handbags and jewellery - turning over a neat £15m a year.